Joe Wicks' - Lean In 15 Book Launch...
You may have noticed Joe Wicks' face cropping up all over your social media accounts and TV recently, and thats due to the phenomenal success with his first book. I was lucky enough to be asked by Pan Macmillan to cover the release of his second book, 'Lean In 15', which took place at the Ace Hotel in Shoreditch.
Recipes from his book were served along with cocktails, before he spoke eloquently about his journey which was live streamed to Facebook. A speed artist created two paintings at the opposite end of the bar which will be used to promote the third book in this trilogy set to be launched towards the end of the year.
Due to his links with social media which helped him launch his career, he had frames and speech bubbles which he encouraged guests to pose with and the whole evening felt young and fresh in its outlook to promotion.
Guests left with a goodie bag which was over flowing with give aways, from a copy of his book to health drinks and snacks - it was a great event!
Flash you later,